Self-Check, Early Detection & How You Can Help Save Lives This Pink October
October isn’t only about pink ribbons—it’s about empowerment. Early detection of breast cancer can mean the difference between treatment and recovery. This Pink October, we want to share how self-exams, awareness, and community support can change outcomes. Plus, learn how Kristen and Kennedi’s story fuels Phunk Off’s mission and why 20% of every purchase this month supports the fight against breast cancer.
Why Self-Exams Matter (But Don’t Replace Screening)
Self-exams are a simple way to become familiar with your body and spot changes early. Forty percent of breast cancers are first discovered by people themselves through noticing a lump or change. While self-exams are helpful, they don’t replace clinical exams, mammograms, or imaging
The Numbers Behind the Risk
- In the U.S., about 316,950 new invasive breast cancer cases are expected in 2025.
- In addition, 59,080 non-invasive (in situ) cases are anticipated.
- Globally, in 2022 there were roughly 2.3 million new breast cancer diagnoses and 670,000 deaths.
- By 2050, new global cases are projected to rise by ~38%, and deaths by ~68%.
These statistics show that breast cancer is not rare, and early detection becomes crucial to improving survival.
Organizations Leading the Fight
Several organizations are doing critical work in education, funding, and patient support. Some key ones include:
- National Breast Cancer Foundation – provides early detection grants, free mammograms, and educational resources.
- American Cancer Society – long-established leader in research, advocacy, and screening programs.
- Susan G. Komen – widely known for research funding and awareness work.
- Other credible nonprofit partners local to your region may also be active.
Our Personal Connection & Why We Do This
For Kristen and her daughter Kennedi, the fight against breast cancer is close to home. Because of that connection, every formula we use in Phunk Off is naturally derived, transparent, and chosen for safety. We believe in freshness with integrity. That’s why for the month of October, we pledge to donate 20% of every purchase to support breast cancer programs at the National Breast Cancer Foundation.
What You Can Do
1. Perform self-exams monthly
2. Schedule clinical exams / mammograms as recommended
3. Share education and encourage loved ones to get checked
4. Support brands and businesses that commit to giving back
Together, awareness + action + community = change.